Firstly, o2 have a rubbish deal with Apple, effectively they sold they're soul or company profits to Apple.
Anyway - just something I noticed while watching the iPhone advert. All works suprisingly well doesn't it on the advert - the speed of the thing, applications and GPS gizmo-tronic functions loading at giga-motic speeds!
Just take a quick look right at the end - almost passes for the famous * not guarrenteed * bit from the simpsons.
Just as the o2 logo flashes up and normally this screen only lasts for a second at most. Under the o2 logo - and I quote "Sequence Shortened"
Crafty isn't it.